Live from TMRE: Day 3 – what a day wth Intel, Disney, YouTube and Microsoft BING (and CIA)…
Could there be another fourth TMRE day ? Should there be one? Hmm, I think we all have to go back to […]
9 years ago
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Live from TMRE 2011: Learnings from Coca Cola, Henkel, Mars Pet Care and 3M
Do you want more? Okay, here you are… The second day of this year’s The Market Research Event is nearly over and […]
9 years ago
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Live from TMRE 2011: Great first day at TMRE
After an 11 hour long lasting but still comfortable flight on Sunday from Hamburg, Germany I arrived safely and in good conditions […]
9 years ago
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Is facebook a research platform? And if so, how could we use it?
Stating the obvious social networks have changed communication among people as well as the communication between brands and their users significantly. And […]
9 years ago
1
Insight – does the content always match the label?
If someone asked me today, „What is an insight?„ I have to ask back first „Who wants to know?“. In my personal […]
9 years ago
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Research and innovation – experiment and observe…
It has been a long time since Paul Lazarsfeld, founder of modern empirical social science, has shown how powerful observational methods are. […]
9 years ago
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Colors of cars, what do they tell you?
If you are in the automotive research then you know what I’m talking about. In nearly every study we have done for […]
9 years ago
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BAQMaR sagt: „Let’s make our industry COOL again!“ Finde ich auch!
Und dafür hat Tom auf der Seite des BAQMaR eine schöne Videozusammenstellung der aus seiner Sicht wichtigsten Trends oder besser gesagt Herausforderungen […]
11 years ago
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Danish Market Research Day
Am 6. Mai 2010 findet im schönen Kopenhagen der Danish Market Research Day statt. Die Beschreibung im Rahmen des Call for Papers […]
11 years ago
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