Category Konferenz

… und zwar mich Ich bin total aufgeregt, seit ich heute erfahren habe, dass ich für die TMRE 2012, veranstaltet von IIRUSA, […]

Could there be another fourth TMRE day ? Should there be one? Hmm, I think we all have to go back to […]

After an 11 hour long lasting but still comfortable flight on Sunday from Hamburg, Germany I arrived safely and in good conditions […]

The year 2011 is drawing to a close. November and December are not only in Germany traditionally fully packed market research months. But there […]

If you are familiar with the business of online access panels  – maybe because you sometimes need that kind of service – […]

Stating the obvious social networks have changed communication among people as well as the communication between brands and their users significantly. And […]

If someone asked me today, „What is an insight?„ I have to ask back first „Who wants to know?“. In my personal […]

If you are in the automotive research then you know what I’m talking about. In nearly every study we have done for […]

Diaries have traditionally taken a major role in the qualitative research and have their place in the modern canon of methods. They […]

Some time has passed since „contextual insights“ was promoted (by Bruce Tempkin and others) as a great opportunity to deliver and activate […]