TMRE 2012 hat einen neuen Gastblogger…
… und zwar mich Ich bin total aufgeregt, seit ich heute erfahren habe, dass ich für die TMRE 2012, veranstaltet von IIRUSA, […]
8 years ago
2
Live from TMRE: Day 3 – what a day wth Intel, Disney, YouTube and Microsoft BING (and CIA)…
Could there be another fourth TMRE day ? Should there be one? Hmm, I think we all have to go back to […]
9 years ago
0
Live from TMRE 2011: Great first day at TMRE
After an 11 hour long lasting but still comfortable flight on Sunday from Hamburg, Germany I arrived safely and in good conditions […]
9 years ago
2
Market Research Leadership at the end of the year 2011…
The year 2011 is drawing to a close. November and December are not only in Germany traditionally fully packed market research months. But there […]
9 years ago
0
Recruitment of participants for Online Research Communities, the role of Online Access Panels
If you are familiar with the business of online access panels – maybe because you sometimes need that kind of service – […]
9 years ago
4
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Is facebook a research platform? And if so, how could we use it?
Stating the obvious social networks have changed communication among people as well as the communication between brands and their users significantly. And […]
9 years ago
1
Insight – does the content always match the label?
If someone asked me today, „What is an insight?„ I have to ask back first „Who wants to know?“. In my personal […]
9 years ago
0
Colors of cars, what do they tell you?
If you are in the automotive research then you know what I’m talking about. In nearly every study we have done for […]
9 years ago
0
Diaries – the right method for the right purpose
Diaries have traditionally taken a major role in the qualitative research and have their place in the modern canon of methods. They […]
9 years ago
2
No insight without context!
Some time has passed since „contextual insights“ was promoted (by Bruce Tempkin and others) as a great opportunity to deliver and activate […]
9 years ago
1